How to Create Your First Business Plan

When I started my business in 2011, I didn’t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — basically anything!

In less than eight months, I had to go back to work as an employee because I managed to spend way more money than I earned.
I kept freelancing on the side with no direction whatsoever and finally, I realised that I needed a plan.

It doesn’t matter what your financial goal is for the year or your mission for your small business. Having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.

In this talk I will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.

Speaker

By Francesca Marano

Francesca is the Director of Engineering at XWP.

She co-led the release of WordPress.org 5.3, 5.4, and 6.2. She served as the Core Team global representative and previously as the Community Team rep.

One of the things she is most proud of is the blog she founded in 2013, C+B. With an editorial staff of more than eighty authors, C+B has helped thousands of Italian creative female entrepreneurs find their path throughout the years.

Francesca is a passionate speaker, and you can find her around the world talking about WordPress, community, open-source, women in tech, and small businesses. You can check some of her talks on WordPress.tv.

WordCamp Santa Clarita Online 2020 is over. Check out the next edition!