Jen Miller presents Humanizing Storytelling focusing on how marketers, influencers, copywriting professionals, and everyday WordPress users can better engage customers by incorporating authenticity, drama, emotion, and transparency in content generation.
- Increased audience conversation, interactive posting, and real-world examples create audience conversion, website traffic, and community on and offline.
- Using client examples, personal stories, and case studies experienced through — decades of community journalism, localized website copywriting and blogging will be shared.
A deeper understanding of how to augment existing storytelling efforts through strategic community involvement over multiple websites and social network platforms will be discussed, as well as email and text messaging campaign advantages.