One of the most exciting aspects of starting your own online business is accepting that first payment on the product or service you are selling. However, before your business can take off, you really need to understand Payment processing, after all, that’s how your store makes money.
We admit it‚ payment processing can be confusing. Sure, the initial transaction part when your customer first presents his or her credit card number for purchase seems easy enough. After all, it happens in mere seconds. But what exactly goes on in those mere seconds? And what should you really need to know/do before you accept that first transaction?
Jon Gilbert’s presentation will explore the considerations and options to help merchants and developers select the best path to optimize both revenue and customer experience. With the right choices, you can be assured that your payments engine will support and grow with your business.
The audience will learn about:
- The history of payment processing and how the industry has evolved
- What is the difference between a merchant account, payment gateway, and a payment aggregator?
- What does it take to open a merchant account?
- What is the right pricing methodology for your type of business?
- How do you select the right payment processor?
- How to bundle payments in with your core offering and earn recurring revenue