When I started my business in 2011, I didn\u2019t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — basically anything!<\/p>\n\n\n\n
In less than eight months, I had to go back to work as an employee because I managed to spend way more money than I earned.
\nI kept freelancing on the side with no direction whatsoever and finally, I realised that I needed a plan.<\/p>\n\n\n\n
It doesn\u2019t matter what your financial goal is for the year or your mission for your small business. Having measurable goals and a clear strategy will allow you to do what you love and make a living out of it.<\/p>\n\n\n\n
In this talk I will go over the basic sections of a business plan and show you some examples of how you can make one that represents you and your business.<\/p>\n","protected":false},"excerpt":{"rendered":"
When I started my business in 2011, I didn\u2019t think I needed a business plan. I only needed clients, tons of clients. Even though my title was Web Designer, I took every job that came my way. I made WordPress websites, of course, but also did graphic design, print design, social media management, training — […]<\/p>\n","protected":false},"author":7230939,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1587225600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2020.santaclarita.wordcamp.org\/files\/2020\/04\/wcscv-francesca-marano.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[2924],"footnotes":""},"session_track":[54],"session_category":[],"class_list":["post-2927","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-saugus-speedway"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"April 18, 2020","time":"9:00 am"},"session_speakers":[{"id":"2924","slug":"francesca-marano","name":"Francesca Marano","link":"https:\/\/santaclarita.wordcamp.org\/2020\/speaker\/francesca-marano\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2927\/revisions"}],"predecessor-version":[{"id":4062,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2927\/revisions\/4062"}],"speakers":[{"embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/2924"}],"author":[{"embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/francina"}],"wp:attachment":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=2927"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=2927"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=2927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}