We love to hate email. And yet, email is still the primary driver of conversation and conversion with your customers. That\u2019s why business owners know they should do more. In fact, as an email marketing expert, 92% of the people I talk to say, \u201cI\u2019m not using my email marketing to its fullest potential.\u201d <\/p>\n\n\n\n
Let\u2019s not only reach full potential with your email marketing but make it an effective sales tool for your business. It\u2019s okay if you haven\u2019t used your email marketing for a while, I\u2019ll address how to re-engage your audience, too.<\/p>\n\n\n\n
In this talk you\u2019ll learn how to use email to educate, connect with your readers, and grow a loyal following that listens and takes action on your emails. We\u2019ll talk about the benefit of being consistent without being annoying and how your content impacts how readers see, judge, and react to your brand. Consistency in message over time is what actually works. Let\u2019s get your sales funnel working for you.<\/p>\n","protected":false},"excerpt":{"rendered":"
We love to hate email. And yet, email is still the primary driver of conversation and conversion with your customers. That\u2019s why business owners know they should do more. In fact, as an email marketing expert, 92% of the people I talk to say, \u201cI\u2019m not using my email marketing to its fullest potential.\u201d Let\u2019s […]<\/p>\n","protected":false},"author":9252070,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1587243600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2020.santaclarita.wordcamp.org\/files\/2020\/04\/wcscv-amy-hall.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[2697],"footnotes":""},"session_track":[54],"session_category":[],"class_list":["post-2698","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-saugus-speedway"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"April 18, 2020","time":"2:00 pm"},"session_speakers":[{"id":"2697","slug":"amy-hall","name":"Amy Hall","link":"https:\/\/santaclarita.wordcamp.org\/2020\/speaker\/amy-hall\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2698\/revisions"}],"predecessor-version":[{"id":3166,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/2698\/revisions\/3166"}],"speakers":[{"embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/2697"}],"author":[{"embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/amyhall"}],"wp:attachment":[{"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=2698"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/santaclarita.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}